Amanda Lynn Killingsworth
Senior Manager, Marketing Technology · Fannie Mae
Denver Metropolitan Area · alkillin.alt@gmail.com
Experience
Fannie Mae
- Leads the marketing technology function, managing the full martech lifecycle from platform strategy and integration through governance, adoption, and optimization
- Partners across marketing and technology teams to ensure the right tools, processes, and data are in place for campaigns to run at scale
PwC
- Delivered marketing technology implementations, bridging marketing strategy and platform capability
- Guided teams through system adoption and organizational change
LMI
- Managed LMI’s digital presence, including the corporate website, social media, search engine rankings, email marketing, job boards, advertising, and partnership marketing
Sustain Creativity | Web Development & Digital Marketing Agency
- Managing 15 – 20 simultaneous web projects and retainer clients; acting as the liaison between the client and the agency’s supporting staff
- Gather necessary information from clients to plan and define project’s scope of work, budget, and timeline, coordinate these requirements with the production team
- Lead the content team, design team, and programmers throughout the set-up, construction, implementation and completion of a project
- Ensure all milestones are being met and tasks are being completed correctly
- Troubleshoot issues brought up by the support staff or the client, and train the client how to use their websites’ back office tools
Sustain Creativity | Web Development & Digital Marketing Agency
- Built an effective marketing team from the ground up; interviewing, training, managing, and monitoring employees’ short-term and long-term progress
- Developed the brand strategy and marketing campaigns for international tours and digital products
- Created and implemented a marketing infrastructure to support the execution of these strategies
- Collaborated with the design team and web development team to produce effective and well-branded user experience throughout online properties
- Negotiated advertising purchases and media buys at 25-45% reduced costs in order to maintain budgets and increase ROI
- Maintained a large network of industry partners and leveraged these relationships to expand audience reach, brand awareness, and increase revenue streams
- Increased web traffic by over 40% with strategic online media campaigns, increasing SEO relevant content, and A/B testing to improve UX
Fierce Markets | Digital Marketing Firm
- Acted as a campaign manager for approximately 4 million dollars in client campaigns including, live webinars, white papers, eBooks, banner ads, web ads, e-mail marketing, and other performance marketing campaigns
- Coordinated between external clients, and internal departments to prioritize and manage the campaign lifecycle
- Performed day-to-day email marketing activities including, email and landing page set-up, segmentation, scheduling, testing, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns
- Produced and troubleshot outbound email campaigns including HTML templates, list segmentation, and other aspects of email execution
- Monitored the flow of resources to ensure on-time delivery of ad campaigns, while delivering reports as necessary to clients and sales representatives
Capstone Strategic Inc. | M&A Consulting Firm
- Conducted primary and secondary research in order to develop and organize industry and subsector data
- Responsible for a wide variety of industry market research including, hospitality, oil, clean energy, aerospace, retail, healthcare and material handling
- Identified potential acquisitions and target companies with purchase prices as large as $100M
- Assisted in the execution of acquisitions, divestitures, mergers and financing engagement
- Interviewed both the client (buyer side) and the target company stakeholders during the pre-due diligence phase of the M&A process
- Compiled and analyzed information to be used in financial modeling, industry analysis, and client proposals
- Prepared complex reports to include an analysis and summary of research findings, recommending the top market segments and/or acquisition prospects for clients to pursue based on strategic criteria jointly developed with client
Big Ten Network | Purdue University Athletic Promotions
- Designed and applied marketing plans for varsity sports at a Big Ten University
- Organized event promotions and coordinated social media with direct marketing to reach fans and ticket buyers
- Planned meetings and created presentations to obtain department approval
Charles Warren Fairbanks Center for Medical Ethics
- Responsible for conducting research, organizing data, creating and cataloguing presentations
- Created a scale to interpret patient-provider communication and multi-modal analysis regarding interpersonal communication skills
- Analyzed data to discover trends and produce professional presentation to director of Medical Ethics Center
- Successfully obtained grant money to continue with the research methods of communication training
Walt Disney World
- Collaborated with management to plan activities for hundreds of international families
- Supervised and regulated highly stressful guest situations to maintain high standards of customer satisfaction
- Participated in multiple business seminars led by Disney Management including corporate communications and HR management
Education
Master of Business Administration: International Business
Bachelor of Arts: Communications
Associate of Science: Organizational Leadership and Supervision
Submersion Program: German Language
Skills
- Marketing Technology
- Martech platform strategy, integration, governance, adoption, and optimization
- Marketing Operations
- Marketing automation, technology implementation, change management
- Digital Marketing
- Search engine optimization (SEO), email marketing, social media marketing, marketing strategy
- Analytics
- Google Analytics, campaign reporting, data-driven optimization
- Certifications
- Google Analytics (Google), Inbound Certification (HubSpot), Human-Centered Design (PwC)
- Honors
- American Inhouse Design Award, GDUSA (2020)
- Languages
- Native English (US), Basic German
Volunteering
NoVA SPCA, Washington DC Humane Society, Lift Me Up (Mentor Program)